Easton Strategy Groups
About the Project
Easton Strategy Group isn’t your typical marketing agency. They specialize in deep brand strategy and custom marketing plans for small business and non-profits. Principal Kellie Easton wanted an intelligent, sharp, revolutionary and fresh approach to ESG’s rebrand using a pretty unconventional color palette. We were challenged by the color combination and how to use the bright color palette within this industry. We made good use of white space, simple typefaces and professional stock imagery to offset this eclectic color set into the ESG website redesign.
In 2016, ESG partnered with Black Girls Vote and Beyonce (yes, Queen Bey!) to promote black girls voting nationwide. Their campaign made national headlines and was a success in gaining momentum and publicity in the advocacy of black girls to vote.
Kellie said, “I believed you could capture the essence of my brand. Even though I was hesitant because I just had just had my website created, I was confident that you captured my brand identity and created a professional website. You strive to truly understand the image the client is seeking to establish.”