Logo + Business Cards
Letterhead + Envelope
About the Project
Referred to us by one of our longtime clients, Forward Commerce contacted us to create a simple & unique website for its emerging business based out of Baltimore and the Middle East. With a tight deadline, we quickly went through our signature process and found inspiration indicative of the Forward Commerce industry, such as cargo ships, planes, warehouse workers, agricultural equipment and globes. This imagery as well as the professional color palette and typography set the stage for the brand development. Mr. Baptista requested a logo with “motion” so, paired with a globe vector, we discovered Rawhide Raw 2012, a fun “action” typeface, for “Forward” and calmed down the action with simple text for “Commerce”.
We took the traditional route in utilizing professional stock imagery to add visuals to this international website. Because the website is used and viewed by high profile individuals in various countries we ensured the design was clean and easy. We added a Translation function which will translate the entire website based on language selection of the user. It was also important for the final website to have easy + noticeable call-to-actions in several places and a prominent contact form throughout the website.
A man of few words, Company Delegate, Fernando Baptista, simply said, “This is good. This is what I wanted.”