Logo + Business Card Design
About the Project
We were excited to help new business owner Jante J. start her online clothing store, Kurve Appeal, for full-figured women. She had a definite direction on how she wanted the brand for her kurvy (with a “k”) girl clothing line look. Yet, she trusted our creativity and expertise so we were happy to have creative freedom for this fresh & sexy brand. She wanted her brand to be the same, but still professional as she has plans of expanding this Atlanta-bred brand. We used elements from the Kurve Appeal line, such as in the website header, to create custom imagery that made Jante “cry” (tears of joy, of course) when she saw the big reveal.
The Kurve Appeal brand development was inspired by hip hop culture, the mash-up of masculine/feminine energy and the girly/sexy toughness of Beyonce and Nicki Minaj. We expressed some of these visual ideals through the handwritten typography, bold simplicity of the color palette, grunge effects, golden elements and trendy verbiage.
Kurve Appeal has expanded its line to include accessories and is even opening a second clothing line for curvy women.
“I was so excited about seeing the finished touches of my website. I really wanted to cry tears of joy after seeing my website. During our initial conversation, you pretty much explained the entire process of what would happen and answered all my questions. You were very easy to work with and you helped make the logo and website I dreamed about a reality! Thank you!”
– Jante J.