Locspiration Hair Salon
Natural Hair Care & Styling
Online Booking Configuration
Social Media Design
A Hair Journey
Our third brand (re)volution with Lauren, Owner of Locspiration, is a clean, natural and eclectic mix of imagery, color and typography. We met Lauren several years ago at Cupcakes n Cocktails when she was “The Sisterlocked Diva”, natural hair blogger focusing on all things sisterlocks. She hired us to redesign her popular blog where we combined texture, abstract patterns and a sweet mix of pink, purple and fuchsia. She quickly catapulted from writing about sisterlocks to being a certified loc stylist, opening her first salon, Locs N’ Twists by Lauren. Loyal to the core, Lauren hired us to redesign the LNT brand with the same ideal of eclectic, abstract patterns, yet still clean and to the point.
After receiving formal education as a loc stylist and seeing her business and personal brand grow, Lauren wanted her brand to evolve with her. Our latest brand incarnation is Locspiration Hair Salon. Toni served as Creative Director of the Locspiration photo shoot with photographer, Monbisous Photography and make-up artist Simone’s Styles, ensuring that the photography was consistent with her brand adjectives (abstract, eclectic & funky) as well as her personal style and interests. Professionally-styled photography is vitally important to visual brand development. It enhances the brand experience and gives the audience an in-depth look into your personality, brand environment and even what they can expect from your business and brand.
We heart Lauren and share her excitement with the launch of her new business venture and website! Scroll down to see some of the brand visuals we created for Lauren, and click the “SEE IT LIVE” link below to view the full website.
Lauren continues to enjoy increased success and being booked as a speaker, panelist and guest for various natural hair events.
We imagine that Lauren enjoys working with SMG since our creating the fresh & new Locspiration brand is our third project with her.