Fashion, Beauty & Natural Lifestyle Blog
Social Media Design
Business Card Design
From Blank Space to Blogging Brilliance
Naturally Glam has been on our design radar for a couple of years. A kindred spirit, Jonna Scott-Blakes, runs Naturally Glam, her wildly popular blog focusing on chic affordable fashion, natural lifestyle, natural hair & woman-focused events. As Jonna was transitioning from blogger to speaker, teacher + author, she wanted a clean blog redesign that showcased the best of her content. While we kept the Naturally Glam brand colors, Jonna was inspired by Solange and Janelle Monae’s quirky and patterned style, so she wanted to incorporate that throughout her brand. Instead of overusing the black & white patterns on her website, we reserved it for her social media designs. Since the Naturally Glam blog is the center of activity, we wanted to keep that space bright, open, clean and easy to understand and not over design it with a ton of different patterns.
It’s a balancing act when the design brief includes seemingly contradictory words like glam, modern, soulful, cool, chic, eclectic and professional. We wanted to ensure the blog content stood out more than the design, yet not have the design turn out bland. What we designed was a brilliant new home for the Naturally Glam brand, with business cards and social media designs to correspond.
Straight from Jonna, “My website relaunch was on time, and my audience loves it. I also received some tips on SEO and improving my site load time that have helped as well.” She has enjoyed continued success, readership, and sponsorship opportunities as well as she’ll celebrating 5 years with Naturally Glam on January 20, 2017!
Jonna said, “I enjoyed the results of your work on the visual branding of my social media. I felt like you got me and what my brand stood for. I had no hesitations working with you as there was a quick turnaround, clear explanation of expectations, needs and deadlines. The most important thing I can say about working with Skye Media Group is that it’s worth the investment because they will exceed your expectations.”